TIKTOK beauty brand P.Louise has been slammed for raffling its £240 advent calendar halfway through December – and the move might even be illegal.
The make-up giant, which has a projected turnover of £65 million this year, is selling tickets to win one of two calendars at £5 a pop. It has left fans questioning: “Why not just run a free giveaway?”
plouiseP.Louise has been slammed for raffling off two of its £240 advent calendars at £5 a ticket[/caption]
instagram/plouise1The eponymous beauty brand was founded by Paige Louise Williams, pictured[/caption]
Unhappy shoppers have slammed the raffle and even suggested that P.Louise doesn’t hold the correct licenses to be hosting it, thus making it illegal.
Earlier this week, the brand sent round a marketing e-mail about the draw, which has been seen by The Sun.
The e-mail reads: “Two lucky babes are about to unwrap £500 of goodies – and it could be you.
“Enter our raffle today for just £5 and get the chance to win the most amazing advent calendar of the year.”
When the retail giant dropped the P.Louise Express 2024 Advent Calendar for pre-order in October, beauty buffs and mums with make-up obsessed daughters desperately scrambled to get their hands on one.
The product was gifted to influencers across the UK, who shared unboxing hauls of the products, which are allegedly worth £500 collectively.
With the advent calendar supposedly selling out in a matter of days, thousands of shoppers were left gutted when they didn’t manage to nab one.
And now, with 10 days until Christmas, the brand is offering them a chance to do so to the tune of £5.
The raffle is being hosted by Raffall and is open until Friday, 20th December 2024 at 12:00 or “when the last ticket is sold (whichever comes sooner)”.
Shoppers, who feel the sweep is a “cash grab”, have taken to Reddit to slam the move.
One critic wrote: “It feels like a cash grab. Why not just run a giveaway? Why charge for it?”
Another penned: “Actually, charging money to enter is very weird.
“Lots of brands do free giveaways to get people’s email addresses so they can spam them in the future, but I don’t think I’ve ever seen one charging for it.
“Those advent calendars are probably not selling and they’re trying to recoup some of their losses.”
Back in August, P.Louise broke the UK record for the most revenue generated on TikTok Shop by a British brand.
It banked over £1.5 million in just 12 hours.
IS THE RAFFLE ILLEGAL?
Some people on Reddit’s BeautyGuruChatter forum have suggested the P.Louise raffle is illegal, due to licensing laws.
Fundraising, raffles and lotteries are all forms of gambling, so brands hosting them in the UK must have a Gambling Commission licence.
Research done by The Sun on the Gambling Commissions business register found that P.Louise does not hold a license.
And according to the commission’s personal register, owner Paige Williams does not hold one to her name either.
P.Louise has been approached for comment.
Remember to gamble responsibly
A responsible gambler is someone who:
Establishes time and monetary limits before playing
Only gambles with money they can afford to lose
Never chase their losses
Doesn’t gamble if they’re upset, angry, or depressed
For help with a gambling problem, call the National Gambling Helpline on 0808 8020 133 or go to www.gamstop.co.uk
Fabulous Beauty Awards 2024 Winners
Team Fabulous have spent months swatching, spritzing and sniffing the latest product launches to bring you the very best in beauty.
From our favourite foundation to an indulgent shower gel, here are all of the beauty products worthy of your wallet – and some will cost you less than a tenner.
MAKE-UP
Whether you prefer a dewy, full-glam or barely-there look, we all have different preferences when it comes to our make-up routines.
While no product is one-size-fits-all, and some cult products are polarising, we’ve whittled down the best of the bunch – and found something everyone will love.
Runner-up: Barry M Cosmetics Sheer Strength Hardening Nail Paint, £4.49 – buy here
Highly commended: Nails Inc Mani Marker Nail Art Pen, £5 – buy here
Tech
Investing in a gadget is one of the smartest ways to level-up your beauty routine.
While they can be pricier than buying disposable products, an effective beauty tool can help speed up and even simplify your hair or skin routine. These are the gadgets we can’t live without…
Haircare no longer means just picking out a good shampoo and conditioner. Caring for our scalp is now just as high on the agenda, as are styling products that both nourish your hair and hold it in place.
Whether your hair is straight, curly, wavy, fine or thick, these are the haircare products we swear by.
Best Haircare Product
Winner: Tresemmé Lamellar Shine Finishing Oil, £9.99 – buy here
Runner-up: Living Proof Clarifying Detox Shampoo, £31 – buy here
Winner: Elizabeth Arden Retinol + HPR Ceramide Capsules Rapid Skin Renewing Serum, £51 – buy here
Runner-up: Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick, £35 – buy here
Highly commended: Eylure Underlash Salon Lash Extension Kit, £20 – buy here
Best Celebrity Brand
Winner: Rare Beauty
Runner-up: Cosmoss
Highly commended: Fenty Beauty
Best Independent Brand
Winner: Arkive
Runner-up: Floral Street
Highly commended: Mantle
Best New Brand
Winner: Relevant
Runner-up: Clean Curls
Highly commended: Joonbyrd
Best Premium Brand
Winner: Lancôme
Runner-up: Charlotte Tilbury
Highly commended: Elemis
Best Sustainable Brand
Winner: Origins
Runner-up: L’Occitane
Highly commended: Davines
Best Teen-Friendly Brand
Winner: Indu
Runner-up: ELF Cosmetics
Highly commended: Bubble Skincare
Best Retailer
Winner: Boots
Runner-up: Space NK
Highly commended: Superdrug
Best Online Retailer
Winner: Look Fantastic
Runner-up: Sephora
Highly commended: Marks & Spencer
Fragrance
Perfume is deeply personal and subjective, meaning crowning the best is no mean feat.
However, we’ve called on our expert panel to pick out the EDPs with the best staying power, complexity and value for money – these are the perfumes we’ll be spritzing on repeat this year.
Best Female Fragrance
Winner: Narciso Rodriguez For Her, £92 for 50ml EDP – buy here
Runner-up: Prada Paradoxe Intense, £97 for 50ml EDP – buy here
Highly commended: Coach Love, £56 for 50ml EDP – buy here
Best Male Fragrance
Winner: Givenchy Beauty Gentleman Society Extreme, £85 for 60ml EDP – buy here
Runner-up: Rabanne Phantom Parfum, £76 for 50ml EDP – buy here
Highly commended: Montblanc Explorer Platinum, £38 for 30ml EDP – buy here
*If you click on a link in this article we may earn affiliate revenue
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