As a style editor and scent fanatic, a highlight of my work is sampling colognes. Every so often, I stumble upon a unique fragrance so intoxicating that I’m tempted to gatekeep it. But it is my job is to share the good stuff, and Stag by The Maker is one of those fragrances that demands to be talked about.
It’s a perfect cold-weather cologne: rich, artisanal, and grounded in a woodsy, masculine profile softened by a subtle, sweet undertone. It’s a a cliché, yes, but when I have it on, I’m constantly asked what I’m wearing. It smells incredible on almost everyone (ladies, you’ll probably end up borrowing it). While Stag is more of an investment than your average mass-brand cologne, you get a refined, approachable, and memorable aroma that will earn a spot in your most trusted rotation. We know gifting cologne can be tricky since it’s so personal, but Stag strikes that rare balance of being one-of-a-kind while also universally wearable. And it just smells damn good.
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A little context regarding artisanal aromas: Over the past decade, niche fragrance houses have exploded, offering an alternative to mass-produced scents that once dominated the market. Like Swiss watchmakers, these brands prioritize craft, quality, and timelessness, rejecting alcohol-heavy, overly synthetic fumes and "sport"-labeled fragrances. The Maker Stag Eau de Parfum embodies this artisanal ethos—it justifies its slightly higher price with a distinctive aroma crafted from high-quality, sustainably sourced ingredients, many of which are cruelty-free. This isn't department-store banality; it's a scent designed to be as individual as its wearer.
When The Maker Hotel opened in upstate New York in 2020, it established itself as an elevated bohemian retreat, blending eclectic design and curated ambiance. Over time, it’s evolved into a “maker” of bespoke lifestyle products, including a fragrance line that’s become a modern classic. Each scent in The Maker’s collection draws inspiration from spaces within the hotel, and Stag takes its cues from the Architect Studio—a tribute to the brand’s artistry and storytelling.
Related: 5 Best Colognes for Men to Wear Now Aren't Made for Men
When Stag debuted a few years ago, it earned widespread acclaim, even winning the 2022 Indie Fragrance Foundation’s Fragrance of the Year. Those in the olfactory world know about it, but here’s the thing: Many people in my life don’t. So I consider it my duty to share this gem with everyone.
Simplicity is key here. Three key notes dominate: palo santo, agarwood, and leather, which create an irresistible, smoky, woodsy aroma ideal for the cooler months. But calling it simply "woodsy" doesn't do it justice—Stag is sultry without ever going overboard. It smells like the pages of a moody winter mystery novel brought to life, yet it can be worn anywhere from the office to holiday parties or date nights.
Palo santo adds warmth and depth with its subtle creamy sweetness, while agarwood lends a resinous, almost church-like richness. This is all anchored by a musky leather base for a wearable edge. And trust me, you'll catch whiffs of it on your cashmere all day—and yes, people will notice.
Since it is gift-giving season, it's worth pointing out that the packaging is as striking as the scent, drawing inspiration from old-school apothecaries with a modern sleekness. The ribbed glass bottle resembles a whiskey tumbler and is oddly satisfying to hold—compact enough to travel with, but it will also elevate your scent shelf or medicine cabinet. The typeset has an Old World charm. While the bottle size is medium-small and likely will last up to a full season with everyday use, the presentation and longevity more than justify this cologne: Two sprays, and you (or your lucky gift recipient) are good for the day.
