Google’s annual list of the most searched topics in 2024 offers a revealing glimpse into what captured the world’s attention. From headline-making global events to entertainment milestones, the searches reflect a diverse array of interests that defined the year.
In the UK, the Euro 2024 football final, Liam Payne’s tragic passing, and British teenager Jay Slater’s disappearance in Tenerife were among the top news searches. The search for Oasis concert tickets also saw a surge, highlighting enduring fan enthusiasm for the iconic band.
Kate Middleton’s noticeable absence from royal duties led to widespread online speculation, making her the most searched person in the UK. Former U.S. President Donald Trump, darts champion Luke Littler, and Algerian boxer Imane Khelif followed closely behind.
In entertainment, Tim Burton’s “Beetlejuice Beetlejuice” topped film-related searches, alongside anticipated releases like “It Ends With Us,” “Inside Out 2,” “Dune: Part Two,” and “Deadpool & Wolverine.” The Emmy-winning series “Baby Reindeer” led TV-related searches, while the long-awaited Oasis reunion dominated music inquiries.
Athletes also attracted significant interest. Luke Littler, Lamine Yamal, and Simone Biles emerged as the most searched sports personalities.
Across the Atlantic, U.S. searches were heavily driven by the 2024 presidential election. Donald Trump topped the list, closely followed by political figures Kamala Harris, JD Vance, and President Joe Biden.
Entertainment searches in the U.S. were led by musicians and actors. Usher’s Super Bowl halftime performance and Las Vegas residency reignited public interest in the R&B star. Comedian Katt Williams’ podcast appearance and Jacob Elordi’s roles in “Priscilla” and “Saltburn” also trended.
Social curiosity extended to cultural phenomena, with many exploring the “burnt toast theory,” a metaphor suggesting that negative events can lead to positive outcomes. Additionally, searches for Gen Alpha slang and questions like “Why do kids say sigma?” reflected generational curiosity and evolving online vernacular.
Google’s search data provides a window into global cultural dynamics, highlighting key stories, figures, and events that resonated worldwide throughout 2024.
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