Reebok Partners With Bryson DeChambeau for Revamped Golf Initiative
Reebok is slowly making its way back into the golf space, and they are doing so through a partnership with one of the best in the business.
On Friday, the company announced a long-term deal with Bryson DeChambeau and his LIV Golf Team, Crusher GC, that will include the brand’s official re-entry into the Performance Golf category. Set to officially kick off in March 2025, Reebok has tapped DeChambeau to be the official face of Reebok Golf apparel and footwear offerings, which will also include the introduction of Nano Golf – the brand’s new on-course performance golf shoe as the spotlight.
Already regarded as an all-time great as the Crusher GC’s have been one of the most successful teams during their short tenure, the entire Crushers GC team will debut in head-to-toe Reebok apparel and footwear on the course beginning in 2025, which will see the team wearing a range of customized polos, outerwear, pants, shorts, and golf shoes. The official Crushers GC team kits will be available for purchase in March 2025 on Reebok.com and at LIV Golf merchandise tents at events.
In a statement to Reebok, DeChambeau said he was “proud” and “excited” about what was to come in the future in-terms of what this deal will represent moving forward. “I’m proud to partner with Reebok to usher in the brand’s return to golf,” he said, adding, “When looking for a partner for Crushers GC, we wanted to find a brand that aligns with our vision for golf’s future and has the ability to increase visibility of the game around the world, and Reebok was the perfect fit. With a great legacy in disrupting sport culture, I’m excited to see what we can do together to push the sport of golf to new heights.”
Aside from the Nano Golf, DeChambeau will also serve as the face of the Reebok Float Zig. Additionally, there will be an exclusive Reebok x Bryson DeChambeau co-branded apparel expected in future seasons. Todd Krinsky, Reebok CEO had this to say about the deal with DeChambeau and his Crusher GC teammates:
“With a rich heritage in golf, we’re excited to make our return to the sport with a new approach to grow the game beyond tradition.”
The first offerings of the partnership will be officially available in March 2025.