December 13 – UEFA has announced Lidl as an Official Partner for UEFA Women’s Euro 2025, the largest women’s Euro in history, set to take place in Switzerland across eight host cities in July 2025.
The two entities have frequently partnered up for similar events, with the German retailer involved in last summer’s European Championships on top of this season’s UEFA club competitions, including the Europa League and Conference League.
Lidl’s involvement highlights the growing trend of corporate partnerships in contributing to social change by increasing visibility and investment in women’s sport,
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