F1 and Pacsun extend fashion licensing deal that aims to attract new Gen-Z fans

Formula 1 has announced what it calls a “multi-year” new deal with fashion retailer Pacsun, which produces clothes primarily for teenagers and young adults.
The two organisations have teamed up since 2022, when F1-branded garments began being sold in Pacsun’s 350 stores in the USA.
F1 initially decided to engage with Pacsun as part of its strategy to attract new fans to the ...Keep reading