The 8K Association (8KA) has announced the launch of a certification program for 8K projectors, complete with performance specifications that will help to deliver a premium end-user experience as 8K continues to grow.
The specification and certification work was conducted by the 8KA’s technical and certification committees, with representatives from AUO, Google, Hisense, Intel, MediaTek, Novatek, Panasonic, Samsung, TCL, TPVision, and Xperi. The committees focused on several factors, including critical performance areas that help define the overall 8K visual and aural experience. Additionally, the 8KA worked closely with the Consumer Technology Association (CTA) on the development of a new UHD glossary that has been specifically designed for use by retailers.
The new specifications include:
The 8KA will also be administering a performance certification and logo program to help promote the key benefits that 8K projectors can provide to manufacturers and consumers alike.
In addition to the certification program, Mike Fidler, the organization’s executive director, announced his retirement effective at the end of 2024. Fidler has been closely involved in nearly every aspect of the entertainment ecosystem, from content and services to hardware and retail. He also held senior executive positions at Sony and Pioneer where he helped drive the adoption of important technologies as DVD, Blu-ray Disc, HDTV, and 4K.
Fidler will be succeeded as 8KA executive director by Juan Reyes, who currently serves as the organization’s director of operations and certification program manager. With more than two decades of experience in media and entertainment, Reyes has worked on the development and implementation of emerging technologies and is skilled in building new relationships with stakeholders from across the industry. He has also been an active participant in a number of certification and compliance programs.
The 8K Association expanded its efforts, bringing the 8K message to thousands of attendees of major global trade shows including CES, NAB, CEDIA Expo, IFA, and IBC. This extensive 8KA education and promotion campaign culminated last September with the release of a new 18-page White Paper titled Seeing the Bigger Picture, which takes a detailed look at the technology, science, content, and business strategies behind the 8K ecosystem and viewing experience.
Visit 8kassociation.com for more information.
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