American Psycho has seemingly been on a lot of people’s minds in recent months with finance bro culture recently regaining its footing atop the throats of fashion culture. With that in mind, Nixon and the canned water company Liquid Death have unveiled the fourth edition in their Death Clock watch collection.
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Featuring two golden axes, one splattered with what looks like blood—the hour hand to be exact—the Death Clock IV watch features everything a Patrick Bateman-loving watch fanatic might be looking for, without the need to drop tens of thousands on a new Rolex. Black and gold in color, the watch manages to both stand out and blend in allowing wearers to escape consequences from any hostile corporate takeovers.
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Let’s be clear, this isn’t a watch made to pair with blue Tom Ford or charcoal pinstripe, double-breasted Valentino suits, the Death Clock IV from Liquid Death x Nixon is more meant for clear raincoats or laid back attire. That’s also one of its biggest assets, it’s a timepiece that can go just about anywhere and leave the wearer not worrying, whether that means dancing to Phil Collins or simply heading out for a night on the town.
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Unlike last year’s edition, which featured a stainless steel jewelry style bracelet, the 2024 release has a 20mm FKM rubber band with stainless steel locking looper and tool-free quick-release spring bars. The 37mm case, meanwhile, showcases the watch’s eye-catching appeal without being too gaudy. The timepiece utilizes a Miyota Japanese quartz three hand movement and offers 100 meters of water resistance.
Overall, the Death Clock IV offers plenty of fun and sociopathic iconography, which should create talking points at almost any occasion. The fact that it does so for just $225 means you won’t be worrying about the price of bone-colored business cards with Silian Rail font and Oliver Peoples glasses this year.
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