When I was growing up, I didn’t realize I had dyslexia. I just knew I wasn’t keeping up with other kids. I’d struggle with reading and math, but didn’t think much of it until my mom told me I’d be switching schools to get extra help.
At the time, I was just a kindergartener, confused about why I had to leave my friends behind and go to a place called the Julie Billiard School in Lyndhurst, Ohio.
At Julie Billiard, I began to realize that my brain simply processed things differently. I could learn, but it took me longer to master things than everyone around me. What took my classmates two weeks might take me six. I remember my pulse increasing and my muscles growing tense, frustration storming throughout my body.
But over time, I recognized a pattern emerging; I was slower to start, but once I grasped something, I would soar past others. I could also keep learning long after my peers had moved on, and my understanding of a topic would often go much deeper. This realization was a game-changer.
Rather than viewing dyslexia as a limitation, I started to see it as an advantage. Dyslexia taught me patience and discipline. I learned not to compare myself to others because I realized my learning curve was simply different.
This approach has been critical in my career as the founder and CEO of LANDE, a digital marketing agency. In the tech world, where systems, coding, and problem-solving are prerequisites, the ability to break things down and understand the process separate the swimmers from the sinkers.
Coding, for instance, requires giving a computer precise instructions — an "ingredient list," if you will. You have to think about every step.
Take something simple, like making toast. Most people would say, "Grab the bread, put it in the toaster, and hit the button." But for me, my brain immediately goes into process mode. I think about opening the cupboard with my right hand, grabbing the bread, and if there’s no bread, I’ll plan a trip to the store. And that involves grabbing my keys with my right hand, opening the door, going into the garage, walking toward the car, and well … you get the idea.
Dyslexia has also made me a better teacher. I’ve had to learn everything so thoroughly that when I explain it to others, I can break it down into easily digestible pieces.
Whether it’s coding, paid advertising, or even accounting, I know how to guide someone through the process because I’ve had to master each step myself. This skill has been crucial in scaling LANDE, where creating systems and standard operating procedures (SOPs) is crucial for growth.
As dyslexics, we can solve problems better because we can see all the steps from start to finish and from finish to start. It helps me with being able to forward think and calculate different scenarios. It’s just how my brain works. And if you have dyslexia or know someone who does, it’s an important aspect to understand. Because, after all, many people with my condition are underestimated.
But you have to ignore the naysayers. I remember my high school guidance counselor looking at my grades and suggesting I avoid a career in tech. If I had taken her advice, I wouldn’t be where I am today.
My advice to anyone with dyslexia is simple: Be patient with yourself. Learning might take longer, but when it clicks, it clicks. And once you understand something, your ability to build on that knowledge can outpace those around you.
Ben Herbert is the founder and CEO of LANDE, a digital marketing agency in Columbus, Ohio. With over a decade of experience, Ben has helped businesses grow through innovative, tech-driven marketing strategies.
He began his career working in customer success and website development, implementing content management systems for school districts nationwide. At FinalForms, he served as technical sales lead and marketing director, overseeing large-scale software implementations and introducing CRM systems to streamline sales operations.
Ben’s technical expertise includes HTML, CSS, JavaScript, PHP, Node.js, C#, ASP.NET, and custom web apps. He excels at integrating software to help businesses scale and improve efficiency.
Beyond his tech career, Ben is passionate about coaching, having contributed to multiple state appearances at Kenston High School and a Big Ten Championship at The Ohio State University.
