Few items in a guy's wardrobe feel as effortlessly elevated as a cashmere sweater. No shade to wool, of course—a chunky cable-knit or fine merino turtleneck are essential in their own right. But when it comes to that unparalleled softness and luxurious hand feel—the kind your partner can't resist touching (or maybe even stealing)—cashmere reigns supreme. But what often gives pause with cashmere is the price tag. Enter the Naadam Original Cashmere Sweater.
If you're after incredible value—think softness, quality, a flattering fit, versatility, and a killer range of colors—this sweater is impossible to beat. And here's the clincher: With an exclusive coupon for Men's Journal readers (discount code: MJ75), you can snag Naadam's cashmere crewneck for just $75 (normally $98) until December 20. Look, cashmere at that price is a no-brainer. But let's dive into why the Naadam Original Cashmere Sweater deserves a spot in your wardrobe—or as a gift for someone special this holiday.
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Michael Stefanov
As someone who’s spent my career working in menswear, I remember when Naadam first hit the scene. At the time, a quality cashmere sweater would easily cost at least $250 to $300. It was also the dawn of direct-to-consumer brands, and Naadam brought that same innovation to cashmere by going straight to the source. College friends Matthew Scanlan and Diederik Rijsemus, after an unexpected stint living on a remote herding farm, witnessed how traditional traders controlled prices and pocketed most of the profits. Their solution? Work directly with herders, pay them more fairly, and deliver soft, high-quality, 100% Mongolian cashmere at a fraction of the usual cost. Everyone wins: Herders earn better wages, and we get quality cashmere that's actually affordable.
The first thing you’ll notice about this sweater is its softness. Not all cashmere is created equal; some are much softer and pill less than others. We’re not claiming these fibers rival the likes of Loro Piana or Brunello Cucinelli—but the sweater doesn’t have to live up to those extraordinarily lofty standards. What it delivers is a very soft, everyday-wearable cashmere that feels like it should cost much more. The initial feel (what we editors like to call the "hand") is sumptuous, with that perfect balance of smoothness and softness. It’s 100% pure cashmere—no wool or cotton blends—so you get that luxurious feel with just enough scrunch.
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Then there’s the weight. At a 12-gauge knit, it hits the sweet spot: not too thick, not too thin. For those unfamiliar, “gauge” in cashmere refers to how tightly the yarn is knitted. Higher gauges result in lighter, smoother fabrics, while lower gauges create a heavier, more open-knit structure. A 12-gauge gives this sweater a light-to-medium heft that feels substantial without being bulky. It drapes beautifully, making it easy to layer under a blazer or wear on its own. This weight makes it a versatile piece, too, and it's ideal for all the months from fall through spring. While it might not be your go-to for the coldest winter days, it excels as a layering option—think under a coat for crisp mornings or over a T-shirt for a chilly night out. And when summer inevitably rolls back around, you’ll be happy to have it on hand for beach evenings.
Stylistically, this versatile crewneck pairs with just about everything. Throw it on with a blazer and chinos for work, layer it over an Oxford shirt for that effortless preppy vibe, or toughen it up with jeans and a leather jacket. It even works with shorts. Its weight and classic crewneck design make it a wardrobe workhorse across various styles and seasons.
It’s rare to see such a wide array of vibrant color options for a cashmere sweater. Here, you’ll find classic black, navy, and gray, versatile neutral shades, and a rotating lineup of limited-edition seasonal colors (which sell out quickly). I suggest black or navy as essentials, then if your budget allows, adding something unique like the striking cobalt blue, vibrant seasonal red, or the understated army green (buy two sweaters, and shipping is free). We recommend sizing up one as the brand says it tends to run on the smaller side.
Michael Stefanov
Oh, and here’s another thoughtful detail: You can monogram it. I get it—monograms aren’t for everyone. But if you’re gifting this sweater, adding discreet initials for an extra $20 turns it into a custom garment that’s more intentional, thoughtful, and personal.
Let’s set some expectations: The $75 Naadam crew isn’t heirloom cashmere meant to last decades (Naadam offers that in a different line). But this sweater will see you through a few winters in supreme style, and at this price, it’s easy to justify grabbing more than one. Few wardrobe staples combine cozy comfort, affordability, and an everyday touch of luxury quite like this. It punches well above its weight and makes a fantastic gift—for yourself or anyone else. So go ahead, stock up, and soften up—you deserve it.
Use the exclusive Men’s Journal discount code MJ75 at checkout to get this sweater for $75, available through December 20.
