‘More Reasons to Shop at Morons’ isn’t exactly a catchy slogan for a supermarket.
But Morrisons might need to rebrand soon if it doesn’t fix the sign of one of its branches in Ceredigion, Wales.
Storm Darragh pounded the country with a deluge of rain and 90mph winds over the weekend.
And that included Aberystwyth, a seaside town where one local saw that the R, I and S of a Morrisons sign had been blown off by the fierce gusts.
But Joshua Jones, 26, says he did a double-take when he saw the battered roof-mounted sign. ‘Morons’ means something fairly different in Welsh.
‘I thought of morons as in stupid people, I completely forgot it’s Welsh for carrot,’ Joshua said.
‘Moronen’ means a single carrot in Welsh, while ‘moron’ is the plural version. So, in other words, if you’ve ever called someone a moron, you’ve technically called them a bunch of carrots in Welsh.
Morrisons said that staff are ‘working hard to get it fixed ASAP’ though admitting that the shop being called ‘carrots’ is ‘very fitting for a fresh food retailer’.
One person on social media joked that the sign had ‘lost its ris’, a pun on the slang word ‘rizz’ which is short for charisma.
Storm Darragh wreaked havoc in south and west Wales and South East England, with a rare red weather warning issued by the Met Office.
At least two people died amid sweeping floods, landslides, torn-down trees, road accidents and power outages.
Yet while the storm clouds have since cleared, more than 17,3000 homes and businesses are without power in South Wales, South West, and West Midlands regions, according to National Grid.
Twenty-seven flood warnings and 85 flood alerts – meaning flooding is ‘possible’ – remain in place.
Joshua said he fortunately wasn’t affected too much by the storm.
‘I manage Bañera, the cocktail bar on the seafront, and that was forced to close for the day,’ he said.
‘I know a lot of people that live on the seafront who were badly affected by it – it was wild.’
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