December 9 – Global sportswear brand Puma and Manchester City have unveiled an innovative AI-powered kit design platform, giving fans the unprecedented chance to design the club’s official Third kit for the 2026/27 season.
The initiative is a first in professional football, combining technology with fan engagement to create a product rooted in its target selling audience.
The new Puma AI Creator tool, powered by Deepobjects, a generative AI platform, works through text prompts,
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