December 9 – Major League Soccer (MLS) has continued to build its sponsorship revenues, hitting a record $665 million in 2024, uncovered by research courtesy of Sponsor United.
This marks a 13% increase from 2023 and a 44% rise compared to the 2022 season. While the league’s sponsor retention rate of 82% lags behind the 85%-90% seen in other major North American leagues like the NFL, NBA, MLB, and NHL, MLS leads in new revenue increase revenue,
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