Evri has today announced a new partnership with accessiBe, a specialist in web accessibility solutions, to improve website accessibility using artificial intelligence (AI).
Last month, Evri announced a new ambition to become the most accessible parcel delivery company in the UK as it estimates one in four home deliveries go to disabled consumers.
accessiBe was founded in 2018 and works with brands such as British Airways, BMW and Nintendo. Evri is the first major UK parcel delivery company leveraging accessiBe to promote digital inclusion and empower disabled consumers to use its website, including tracking, delivery preferences, and booking a courier collection.
The website widget uses AI technology to give consumers control over their website experience. It enables users to choose from several profiles that automatically implement recommended adjustments. These include a seizure-safe profile to pause all animation; a vision-impaired profile to enhance visuals, adjust contrast and modify colour; and an ADHD-friendly profile to enhance focus and reduce distractions. In addition to the pre-set profile, the interface offers dozens of custom adjustments such as keyboard navigation, text magnification, font size and contrast adjustments, sound muting, and image hiding.
This enhancement is Evri’s latest move on its journey towards accessibility. In October, Evri launched improved doorstep preferences allowing disabled consumers to request more time to get to the door and to ring the doorbell instead of knocking. Consumers can now add preferences to their account which will apply to every Evri parcel delivery.
Evri has also commissioned a full website audit to understand how to further improve the accessibility of its website. These commitments build on existing partnerships. Evri has worked with the Research Institute for Disabled Consumers (RiDC) since 2023 to conduct accessibility research and has also worked with other organisations to conduct website accessibility audits and with charities to create employment opportunities for disabled people.
Chris Ashworth, Chief Customer Officer at Evri, said: “Every customer matters, and every parcel matters. We know through our own research that one in four people rely on home deliveries to maintain their independence or improve the quality of their life. I’m proud of the updates we launched last month, giving disabled consumers even more control over their doorstep experience and this latest improvement to our website, brings Evri another step closer on its mission to become the most accessible parcel delivery company. We will continue to listen to customers, colleagues and couriers over the next few years, making sure Evri better serves our communities.”
Dekel Skoop, CEO at accessiBe, said: “With 24% of the UK population living with disabilities in an increasingly digital world, it is essential that we ensure accessible online services. We’re excited to partner with Evri to integrate our web accessibility solutions into their platform, creating a more inclusive, seamless, and customer-friendly experience.”
