A crucial contribution to the growth of a business is the overall size of the market for its product or services. And by market size we mean not only in India, but also the world. There are two sectors where market size keeps increasing globally: IT and pharmaceuticals. In the case of IT, India has a distinct and well-established place. In pharma, there are some segments where Indian companies have been able to make a mark, but they face competition from many well-entrenched global pharma companies. On the plus side, Indian companies have the advantage of skilled manpower at much lower cost. So, in the generic segment, Indian companies have been able to register growth despite headwinds.
