What is Live Más? Back in ‘62 in Southern California, our courageous Taco Godfather, Glen Bell had a dream. This dream saw the introduction of food you could hold in your hands, and in your heart. Food that was as much about what’s in it, as who’s around you when you’re enjoying it. And so, Taco Bell became a global sensation, symbolising a movement of agile, trailblazing individuals unafraid to Live Más.Are you ready to Taco?Our HistoryTaco Bell originated in California, United States of America. It was founded by Glen Bell, and he opened the first Taco Bell restaurant back in 1962 in Downey, California. Before Taco Bell, he originally owned and operated a hamburger stand called Bell’s Hamburgers in California, built in 1948 on the border of San Bernardino and the city of Colton. Glen opened his first taco stand, Taco Tia in 1954, selling tacos.
