MARKS and Spencer shoppers cried “Christmas is ruined” after a festive favourite was axed.
The popular treat had only been on the shelves for a short while before being pulled just weeks before the big day.
Customers were baffled when they went on the hunt for M&S Chocolate Cinnamon Sugar Tortilla Rolls and the goodie was no where to be seen.
One confused shopper penned a plea to the superstore which read: “Please don’t break my heart so close to Christmas…. Your chocolate and cinnamon tortilla rolls have disappeared from our local store and I can’t find them online.
“Say they’ll be back on the shelves again soon.”
A company spokesperson wrote back: “Hi Nicki. I’m truly sorry – we’re no longer making these!
“We’ll let the food team know that you (and me and my mum!) would LOVE to see them ake a return! Fingers crossed!”
But fans were devastated by the confirmation.
“Christmas ruined M&S…..It’s gonna take a while to forgive you for this one,” said one.
The Marks and Spencer spokesperson joked: “Apologies! We still have a great range of festive treats available in store. I hope you can forgive us.”
The festive sweet treat was available for £2.75 before being scrapped from stock.
They were described by the supermarket as: “Crunchy cinnamon spiced tortilla rolls dipped in creamy milk chocolate”.
And, the snack was gluten free, as well as suitable for vegetarians.
This comes as M&S shoppers also faced disappointment when learning about another discontinuation.
The posh store confirmed it chopped one of its most popular breakfast items.
They have pulled their “glorious” Cocoa & Cherry Bircher pot from shelves.
M&S shoppers have been left gutted after the chain axed a popular takeaway meal after less than two years.
The supermarket’s Vegan ‘Chicken’ & Pepper Pizza earned rave reviews before it was scrapped.
It also discontinued its almond milk and vanilla hand wash, despite being described by shoppers as “amazing and affordable”.
The posh shop also removed some of its popular Percy Pig sweets from its range – leading to desperate calls for them to be reinstated.
Percy Pig Phizzy Chews earned rave reviews before they were scrapped in the brand’s recent confectionery overhaul in July.
What’s more its popular Colin the Caterpillar in a jar treats recently disappeared from the shop shelves.
Marks and Sparks also confirmed that a popular teatime meal has been axed as the supermarket carries out a shake-up.
The supermarket has cut the Plant Kitchen: 2 No Beef Steak Pies.
The supermarket then expanded to say that it was set to relaunch the Plant Kitchen range.
Earlier this year, Marks and Spencer shoppers begged the retailer to bring an iconic flavour of ice cream back after learning it had been savagely discontinued.
A customer was baffled when they came up empty handed while rummaging through the freezer section for Chocolate Millionaires Ice Cream.
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
