December 2 – Football organisations are set to face increasing scrutiny over their environmental and social impact, driven by a younger, sustainability-conscious generation of supporters, according to a new survey by Carbon Responsible focusing on UK football fans.
The survey reveals a stark generational divide in attitudes toward clubs’ performance on sustainability.
While 64% of fans over the age of 55 indicated they would not change their behaviour even if their club lagged on sustainability and social responsibility,
The post Report finds Millennials and Gen Z dissatisfied with football’s sustainability record appeared first on Inside World Football.
