In Vietnam, many young women are opting to rent boyfriends to meet familial expectations, particularly during cultural events like the Lunar New Year. The trend has become a business for some men, but experts warn of the emotional risks if such arrangements are exposed. While social media drives the trend, both Vietnam and China are seeing similar practices due to societal pressures and declining marriage rates. Although it offers temporary relief, the trend raises concerns about trust and the lack of legal protection for such arrangements.
