Oxford Word of the Year for 2024 is 'brain rot'. This term addresses the mental deterioration from over-consuming trivial online content. Derived from Thoreau's 1854 work, it gained popularity on TikTok and is now widely used. Other shortlisted words were 'demure', 'dynamic pricing', 'lore', 'romantasy', and 'slop'. Previous winners were 'rizz' and 'goblin mode'.
