Many wealthy people from small cities and towns like Kota and Shivamogga are keen to support startups in their hometowns. According to data from Tracxn accessed by ET, startups in Kota secured $4.3 million in equity funding in 2024. Venture capitalists told ET that individuals are interested in startups solving hyperlocal problems while aiming to scale their solutions and give back to the communities they come from.
