Missoma opens largest store to date on Carnaby Street

Missoma has opened its largest store to date on London’s Carnaby Street.

The new 1,000 sq ft, split-level store will deliver the brand’s 100% certified recycled gold and silver products, spotlighting Missoma’s collaborations with the likes of Lucy Williams, Harris Reed, and Savi.

The new store will be fitted out in the brand’s signature colours, boasting apricot tan, rust, cool blue, and pistachio, and will also feature its Piercing and Welding Studios.

This news follows the opening of Astrid Miyu’s new flagship ‘House Of Astrid and Miyu’ concept on Foubert’s Place, just off Carnaby Street, alongside other brands such as Liberty London, Metal Morphosis and TwoJeys.

Marisa Hordern, founder and creative director of Missoma, added: “This is truly a milestone moment for us as a London-based brand, opening in such an iconic part of our city. There’s a real thread that runs through our stores, but we also like to make each location new and unique with unexpected twists. We couldn’t be more excited to welcome you inside.”

William Oliver, Retail Leasing director at Shaftesbury Capital, added: “Missoma is a retailer that understands the importance of a physical store experience, which mirrors our approach when it comes to Carnaby Street.

“We’ve played a significant part in Missoma’s bricks-and-mortar journey, supporting its growth from online to physical retail. Through our collaborative approach to tenant relationships, we are making sure to hit the right notes across every sector and continue to build an unmatched retail offer in the West End.”