New Delhi: Royal Challengers Bangalore (RCB) has sparked controversy by launching a Hindi account on X, with some social media users accusing the IPL franchise of promoting Hindi at the expense of Kannada, the local language. However, another section of fans defended the decision, arguing that RCB’s diverse and global fan base necessitates catering to a wider audience, including Hindi-speaking supporters.
RCB, which already operates English and Kannada accounts on X, introduced a Hindi account on Sunday, quickly gaining over 2,500 followers. One of the account’s initial posts featured a video of star cricketer Virat Kohli expressing his excitement, in Hindi, about being retained by the franchise. The post’s caption announced that RCB’s videos would now be available in Hindi as well.
The comments section saw a wave of criticism directed at RCB for launching the Hindi handle. Many users accused the franchise of disrespecting Kannada culture, with some even suggesting that RCB should relocate to north India. Others demanded the removal of “Bengaluru” from the team’s name, questioning the necessity of creating a Hindi account.
On the other hand, a section of fans supported the move, arguing that it fosters inclusivity and strengthens the connection with Hindi-speaking supporters. Some noted that Hindi is widely spoken across India and accused critics of attempting to create divisions among the fan base.
The backlash against RCB comes amidst an ongoing language debate in Karnataka, where many local Kannada speakers have expressed concerns over what they perceive as attempts to impose Hindi. On the other hand, Hindi speakers in Bengaluru have raised complaints of linguistic discrimination, with social media posts alleging incidents where auto-rickshaw drivers insisted on conversing in Kannada.
Earlier this year, Bengaluru’s civic body mandated that all shopkeepers ensure their signboards include at least 60% Kannada content. The directive led to several shops being targeted by pro-Kannada activists, triggering widespread outrage and debate on social media.
