The annual Black Friday extravaganza is always a fantastic time to buy an Apple Watch, with big savings from a wide variety of retailers. Technically it lasts just four days, from Black Friday (November 29, 2024) to Cyber Monday (December 2, 2024), but deals have been going strong for weeks—and now they are better than ever.
In this article, we will share all the best Apple Watch deals for Black Friday 2024. We also share our advice about how to get the best deal on an Apple Watch, what to look out for, and what to avoid.
If you want to know what other Apple products are discounted, check out our roundup of the best Black Friday Apple deals.
Want to get a bargain on a new Apple Watch, these are the best deals we’ve seen. Check out our advice below this section for tips on what to look out for.
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Apple currently sells three Apple Watches: the standard Apple Watch Series 10 (starting at $399/£399), the cut-price Apple Watch SE (from $249/£219), and the premium Apple Watch Ultra 2 (from $799/£799). These are each available in a range of colors, materials, and sizes, which may affect the price.
For most customers the Apple Watch SE will be more than sufficient; however, the Series 10 offers a bigger screen (with always-on functionality) and better health sensors. The Ultra is only worth getting if you live a life of adventure and need a watch that can cope with the rough and tumble of long hikes, perilous climbs, and underwater dives. For detailed advice on selecting the best model for you, check out our Apple Watch buying guide. You can get a deal on an Apple Watch all year round in our round-up of the Best Apple Watch deals.
You may also see deals on older models that Apple itself doesn’t sell anymore. The Apple Watch Series 9 came out in fall 2023 and was only discontinued two months ago; that should still serve you perfectly well. For that matter, the Series 8 and 1st-gen Ultra launched in fall 2022, the same time as the current SE, so they ought to do fine too. But we’d probably steer clear of anything older than that.
It’s important to be aware that Black Friday brings bad deals as well as good ones. Retailers don’t want to give you a great deal; they want you to buy their unwanted stock at a high price and will use all sorts of tricks to persuade you to do so. Don’t let them get away with it.
Always check the current MSRP/RRP for the watch you’re planning to buy (we include these with all of our recommended deals). Apple tends to drop prices on older products on a yearly basis, but retailers may conveniently forget to mention this and quote the old price instead. That makes their discount look bigger and the deal more appealing. Some retailers also raise their own prices ahead of Black Friday, then drop them back down and claim a large saving. Price tracker sites like CamelCamelCamel can help you to work out if this has happened. We will also flag it if we see it.
It’s worth checking reviews and buying guides (such as ours, linked above) to assess the age and worth of the device. Make sure you’re not being fobbed off with antiquated stock. Also, watch out for deals on the cellular models; these can look like big savings, but in our experience, there is little point in owning a cellular Apple Watch. You might as well pay less and get the standard model.
Finally, what actually constitutes a good deal? U.S. buyers should be looking at a benchmark of roughly $60 to $70 off the current models and $100 or more off discontinued ones, which is what we saw in 2023. But deals tend to be weaker in the U.K., where we struggled to find £30 off anything in 2023.
Apple doesn’t do discounts, but it holds an annual shopping event over the Black Friday weekend. This typically consists of gift card offers rather than actual savings. For 2024 you can get a $50/£40 Apple Gift Card if you buy an Apple Watch SE on Apple’s U.S. site or Apple’s U.K. site. In 2023 Apple also offered gift cards with the Apple Watch Series 9, but this year it isn’t doing the same for the Series 10.
We don’t recommend buying the Apple Watch SE through Apple as you can get it cheaper through other retailers. Also, it’s already more than two years old and likely to get an update in early 2025. If you really want to buy from an Apple Store, however, you could buy a different Apple product and use the gift card to buy an Apple Watch. For example, the 15-inch MacBook Air comes with a $200/£160 voucher, which you could put towards a new Apple Watch.
You can see the best deals right now below.
The Apple Watch Series 10 came out in September 2024. The 42mm model starts at $399/£399.
The 46mm version of the Apple Watch Series 10 starts at $429/£429.
Apple Watch Ultra 2 came out in September 2023. It has an MSRP of $799/£799.
Apple’s first budget SE smartwatch came out in 2020; this is the second-gen model, which launched in September 2022. Prices start at $249/£219 for the smaller version. (If you don’t see any deals below this paragraph, that means there’s no stock left in your region.)
The larger 44mm version has an MSRP of $279/£249.
The Series 9 was released in 2023, having launched alongside the Ultra 2. The 41mm version had an MSRP of $399/£399 before being discontinued.
The 45mm version of the Apple Watch Series 9 was $429/£429.
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Check out these roundups for the best Apple deals:
