Tasaki opens ‘Floating Shell’ pop-up at Selfridges

Tasaki has opened its ‘Floating Shell’ Exhibition at Selfridges London to mark the brand’s 70th anniversary.

The exhibition has toured the world throughout 2024, starting in Tokyo, onto Shanghai, Osaka, Taipei, Seoul and Paris and ending in London.

Running until 5 January 2025, the pop-up showcases new creations from the ‘Balance’ series which are available to purchase

Alongside this are innovative collections designed in collaboration with other Japanese brands.

These include a collaboration with Asics trainers and Eyevan eyewear and earphones incorporating Tasaki motifs and adorned with Akoya Pearls.

Earlier this year, to mark the anniversary, the brand released an advertising campaign in celebration of its 70th anniversary, featuring model and actor Gemma Ward.