Simply signing up to a social media platform for your videos isn’t enough. Auto repair and marketing experts observed that the right kind of content needs to be on the right platform.
There are two styles to go with: Long-form and short-form videos. The former is better for YouTube, Facebook and even LinkedIn, which was recommended if you’re trying to reach a professional audience. Save your short-form videos for Instagram and TikTok.
The key to a long-form video is to shoot it in landscape mode, or horizontally. It’s more comfortable to watch the video on your phone when it’s turned sideways for an extended period of time. Or, these are being watched on computer screens where that type of orientation is better served. These can be videos where a shop goes in-depth, said Brian Walker, owner and CEO of Shop Marketing Pros, at the Midwest Auto Care Alliance’s Vision Hi-Tech Training & Expo in Kansas City.
Short videos, those upwards of 90 seconds, are usually what people find when they’re mindlessly scrolling through the platform said Chris Enright, owner of Enright Automotive during the session Rev Up Your Marketing with Video Advantage at the event.
“I’m one of those weirdos that has to work on cars all day long, and then watch other people work on cars for some reason when I go home,” Enright joked. “I don’t know why. I just do.”
But you can use your short-form videos to push people to your long-form content. That’s what Enright has been able to do successfully.
“I’ve seen a huge increase in my long-form views on my YouTube,” he said.
Whichever way you go, just remember that good content is good content, Enright emphasized. If you’re not getting great traction and all your videos follow the same style, consider changing it up.
But your content is probably not going to be very good when you first start out, he advised.
“We can go back to my original videos and they were boring and they sucked. They were not good. And guess what, they don’t have a lot of views,” he said.
But he stuck with it and started getting more views. He climbed to about 1,000 views on his videos about six to eight months in. Then one day, he started blowing up.
“And then randomly I got one that like 16,000 [views],” he recalled. “And I was like ‘Yeah!’ I was running around super excited.”
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