Demure is Dictionary.com's 2024 word of the year. Traditionally, the word demure has historically been used to describe discrete and reserved behavior. But a new usage has spread through social media, Dictionary.com said, adding that demure's recent associations are with a person’s appearance and the way they act at work or in public places. The term has been popularly used on social media in recent months after being sparked by TikToker Jools Lebron’s viral video.
