BRITS will splurge more than £3.5billion on tech they don’t actually need in this year’s Black Friday sales.
A poll of 2,000 adults found the average Black Friday shopper anticipates spending £202.11 on electronics, a total of over £5billion nationwide.
But only 30 per cent claim they ‘very much’ need the item – meaning only £1.5 billion of the purchases are strictly necessary.
Exactly a fifth will only use their new gadget for four months after purchasing, and 35 per cent admit they are only buying it to keep up with the latest tech.
The study, commissioned by second-hand electronics buy and sell specialist CeX, which has just launched its five-year-warranty offering, also found 48 per cent wouldn’t consider buying second-hand electrical items.
With reasons including quality concerns and limited warranty or return policies, and 57 per cent say they prefer things that are new.
To highlight the issue of wasted tech the brand sent a rubbish lorry through London’s busiest shopping areas, including Regent Street, with a bold message on its side reading ‘Black Friday is a load of rubbish’.
A spokesperson at CeX said: “Black Friday is when people are often tempted by discounts, but it’s also an opportunity to consider the impact of what we buy.
“Our research shows that much of what’s bought ends up discarded within months, and over £3.5 billion worth of unnecessary items are destined to gather dust.
“That’s why we’ve introduced our five-year warranty and sent a rubbish lorry through London — to help Brits make more mindful choices and keep their purchases in use for longer.”
The study also found 78 per cent will be purchasing brand new items, with headphones, laptops, smartwatches, and mobile phones cited as the top targets for the 2024 sales bonanza.
It emerged 45 per cent only buy something in the Black Friday sale because of the discounted price tag.
With 79 per cent admitting they get excited by seeing a bargain, and 31 per cent think most deals provide a genuine value for money.
Of those who would consider buying second-hand things in the November sales, 64 per cent say it’s for money saving reasons, while 43 per cent are conscious about the environmental aspect.
When wanting to get rid of unwanted tech, 41 per cent recycle, 32 per cent gift to family or friends – and 24 per cent simply keep it.
Nearly six in 10 (57 per cent) have up to eight unused items sitting in their home, according to the OnePoll.com data.
And it was also revealed that 45 per cent are not aware of the volume of electronic items that get wasted every year.
The spokesperson for CeX added: “There can be a worry attached to buying second-hand products – especially in huge sales such as Black Friday.
“We want to remind people that there’s a smarter way to purchase by shopping around for quality, second-hand tech that can save money, reduce waste, and keep gadgets in use for longer.”
1. Headphones
2. Laptop
3. Smartwatch
4. Mobile phone
5. Air fryer
6. Tablet
7. Smart speaker
8. Television
9. Games console
10. Coffee machine
11. Music system
12. Doorbell camera
13. Camera
14. Washing machine
15. Robot vacuum
16. Fridge/ fridge freezer
17. Dishwasher
18. Health monitor
19. Smart ring
20. Drone
Finding deals and offers can be tricky if you don't know where to look.
Here’s a list of hacks you can use to become a bargain-hunting pro and save on your shopping bill:
Join Facebook groups – Extreme Couponing and Bargains UK, Latest Deals and Reduce Your Supermarket Spend are all Facebook groups helping you reduce your spending and find good deals
Get following – Follow your favourite shops on Twitter, Facebook and Instagram and sign up to its newsletters to get the latest on any offers
Check hotukdeals – The deal-sharing website lists offers as they’re spotted by savvy shoppers
Use barcode scanners – Retailers such as B&M let shoppers scan the barcodes on its app to see if it’s cheaper than the price listed on the shelf
Do you have a money problem that needs sorting? Get in touch by emailing money-sm@news.co.uk.
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