Joey King and Emily in Paris actor Lucien Laviscount are playing a couple in a funny new commercial for e.l.f. Cosmetics!
In the new ad, Joey shows a creative way to use the No. 1-selling beauty product, Power Grip Primer. She painted her face to represent her favorite football team, wearing the makeup to meet the parents.
“No matter what you are a fan of – fandoms bring people together!” Joey said in a statement. “This campaign, like fandom, is encouraging everyone to express themselves and their individuality. But it’s also reminding us of the things that help us stick together – like a really great primer from e.l.f. or love for the home team!”
“Being a part of this campaign has been such a treat,” Lucien added. “While I might not have ever expected to appear in a makeup commercial, I think my first being with e.l.f. is the best part! Doing something unexpected and entertaining, especially with a brand that’s known for disrupting norms, has been a highlight of my sports season.”
The new “eyes. lip. face. fandom.” campaign will be featured throughout the rest of the football season!
Buy the Power Grip Primer now for just $10.
Head inside to watch the commercial…
Watch below.
FYI: For the “In-Laws” look, Joey is wearing a Tory Burch shirt and purse, a Helena Magdalena dress, Malone Souliers shoes, Spanx undergarments, Melinda Maria rings, and Saule necklace and earrings. For the “Wedding” look in the extended cut, she’s wearing a Pronovias dress, Self-Portrait earrings, and Melinda Maria rings.
Watch the extended cut below!
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