If you’re looking for a deal on anything Apple sells—an iPad, Apple Watch, AirPods, MacBook, iPhone or anything else—there’s no better time to get one than Black Friday. No matter what you’re looking to buy, you’re going to find a great price—and some are at the lowest we’ve ever seen.
The sales start earlier every year, but the best deals are usually seen between Black Friday (November 29) and Cyber Monday (December 2). However, as we head into Black Friday week, we’re already seeing fantastic deals, so you might not want to wait. We’ll be updating this page regularly as more discounts come in.
If you want to know what Apple is doing for Black Friday, it’s offering gift cards up to $200/£160 with select purchases. We have the details of that deal and what’s included in our Apple’s 2024 Black Friday Shopping Event article.
Apple Black Friday 2024 deals: The best deals on every Apple product
Black Friday is a great time to get an Apple product for less, but the discounts come and go very quickly. Stay tuned to this page up to and throughout the Black Friday weekend as we update you with the best prices on new Apple products as they arrive.
MacBook Air and MacBook Pro deals for Black Friday 2024
Apple released new MacBook Pros with M4 chips in late October 2024. At the same time, it upgraded the RAM in all MacBook Air models from 8GB to 16GB for the same starting prices, effectively a $200/£200 discount. So if you’re shopping make sure the model you’re buying has 16GB of RAM. We don’t recommend buying a model with 8GB of RAM unless it’s much more than $200/£200 cheaper than the 16GB model.
The iMac and Mac mini both received new M4 chips in October, with the Mac mini also getting a dramatic redesign that shrunk the case down to just 5 inches. Like the MacBooks, these new Macs now start at 16GB of RAM, an option that was previously an extra $200/£200. So be sure to double-check that you’re buying the updated model with an M4 processor. Older iMacs only offer 8GB of RAM, so the price should match that.
In the U.K. when Apple announced the iMac and Mac mini in 2024 it dropped prices compared to the previous generation, so keep this in mind if considering a discount on an M3 model.
The AirPods 4 with and without ANC are Apple’s newest earbuds that replaced the AirPods generation 2 and 3 in September. Apple also updated the AirPods Max with a USB-C port in September, but otherwise, it’s the same as the Lightning model. And while the AirPods Pro 2 are a couple of years old, Apple added a new feature in iOS 18,1 that lets it work as a hearing aid.
We usually see some tremendous savings on the standard AirPods over Black Friday, but this year beware: you may see a blowout deal on the older models, but unless you’re on a very tight budget, our advice is that even if you see a good deal on the AirPods 3 you should spring for one of the AirPods 4 models on sale even if they cost more. The AirPods 4 without ANC cost $129/£129 and compare very favorably with the AirPods 3 which used to cost $179/£179.
AirPods 4 are Apple’s newest earbuds and are already on sale.
There are also savings on older models, but as we mentioned above, we recommend skipping any AirPods 3rd gen deals because the AirPods 4 are much better.
Grab yourself an Apple Watch deal for Black Friday.
Mike Sawh
Apple launched the Apple Watch Series 10 with a slightly larger screen in September 2024 as well as a new black color for the Apple Watch Ultra. Traditionally, any savings around $50 is an excellent deal. Look out for the Apple Watch Series 9 as there may be some deals on the discontinued model.
Apple updated all of its iPads in 2024 with the exception of the 10th-gen entry-level model (though it did get a price cut to $349). The iPad mini was the most recent model to get a refresh, with a new chip and 8GB of RAM. We are seeing some good deals on new iPads.
Most iPhone deals in the U.S. are through carriers and require a trade-in or adding a new line. You can read our best Black Friday iPhone deals roundup for more information.
In October, Apple updated its Mac accessories with USB-C ports but didn’t bring any other changes. If you’re buying a new Apple Pencil the Apple Pencil Pro is the newest model and compatible with the iPad Pro, iPad Air, and iPad mini. The USB-C Apple Pencil is also compatible with these models as well as the 10th-gen iPad, but doesn’t have squeeze gestures or magnetic charging.
Every year Apple holds a shopping event from Black Friday (November 29 in 2024) to Cyber Monday (December 2). However, since Apple rarely discounts its products, the event consists of gift card offers rather than actual savings. The newest products are excluded, so don’t expect any offers on the iPhone 16 or new MacBooks.
You can get gift cards for the following amounts with the following purchases made on Apple’s U.S. site or Apple’s U.K. site. Here’s how it compares to last year and the year before.
2024
2023
2022
iPhone 15
$75
–
n/a
iPhone 14
$50
$75
–
iPhone 13
n/a
$50
$50
iPhone SE
$25
$25
$50
iPad Pro
$100
$50
n/a
iPad Air
$75
$75
$50
iPad mini
–
$50
$50
iPad (10th gen.)
$50
$50
n/a
iPad (9th gen.)
n/a
n/a
$30
15-inch MacBook Air
$200
$200
n/a
13-inch MacBook Air
$175
$175
$150
13-inch MacBook Air (M2)
$150
$150
$150
Mac mini
–
$100
$100
MacBook Pro 14-inch & 16-inch
–
–
$250
iMac 24-inch
–
–
$150
Apple Watch Series 10
–
n/a
n/a
Apple Watch Series 9
n/a
$50
n/a
Apple Watch SE
$50
$50
$50
AirPods (2nd generation)
n/a
$25
$25
AirPods (3rd generation)
n/a
$25
$25
AirPods 4
$25
n/a
n/a
AirPods Pro (2nd generation)
$50
$50
$50
AirPods Max
$75
$75
$75
Apple Pencil (2nd generation)
$25
$25
$25
HomePod
$50
$50
n/a
Apple TV 4K
$25
$25
n/a
Black Friday 2024: Where to shop for Apple deals
Stay tuned to Macworld throughout November to find the best deals as they arrive. But if you’re looking for a specific color or capacity, you can check out the following retailers. In the U.S., here are the best stores to shop for Black Friday deals:
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