Sam Fender’s People watching tour starts in December 2024GettyHis new album, also called People Watching, goes on sale on February 21, 2025[/caption]
Tickets initially went on sale on October 25, 2024, but the UK dates sold out in no time at all.
So Sam Fender has added three massive stadium performances to offer his fans a second chance at seeing the show — here’s everything you need to know.
Ticket information
Tickets for the newly added three UK dates will go on general sale on Ticketmaster on Friday, 29 November.
However, a pre-sale opportunity will be available on Tuesday, 26 November, starting at 9.30 am.
To gain access to the pre-sale, fans needed to have pre-ordered the new album People Watching from the official store before 5pm on Monday, November 25.
The album officially goes on sale on February 21, 2025.
Those who have already pre-ordered will automatically receive access via pre-sale links sent to email inboxes.
Fans are encouraged to check their spam and trash folders if they do not see the email.
Where the additional shows are
Sam has added the following new dates to his tour:
Prices for Sam Fender’s People Watching Tour vary by venue
At London’s O2 Arena seated tickets ranged from £65.87 to £88.37
Standing tickets for the O2 arena show were priced at £82.75.
For the gig at Birmingham Utilita Arena, prices ranged from £55.30 to £77.90
VIP ticket packages and options were also available for all venues
Sam Fender is partnering with Music Venue Trust, donating £1 from every ticket sold to support grassroots music venues
Check official venue websites and Sam Fender’s social media for the most up-to-date ticket information, as well as any potential additional shows.
Seating plan
Here is the seating plan for the show at London’s O2 Arena:
While they were still available, we know that general seated tickets ranged from £65.87 to £88.37, standing tickets were 82.75, while a range of VIP packages and options were also offered.
Maximizing Your Chances
To improve your odds of securing tickets:
Create accounts in advance: Set up an account on Ticketmaster before the sale starts, saving time during the purchasing process
Use multiple devices: Try accessing ticket sales from multiple devices to increase your chances of getting through
Be ready: Log in a few minutes before the ticket sale goes live to ensure you are ready to purchase as soon as they become available
Sam added three new UK dates in 2025 after the 2024 shows sold out quickly
Mistakes to Avoid
Missing presale deadlines: Ensure you meet the deadline to enter the presale when possible
Not checking venue policies: Some venues may have specific entry requirements — familiarise yourself with these beforehand
Leaving your account unverified: a phone number and passcode will need to be added to set up your account
Assuming your old account is active: If you already have a Ticketmaster account, double check it is still working, the billing info is accurate and saved, and that you know the password
Poor internet connection: Ensure you have a strong internet signal. Public networks such as at cafes, train stations or airports can be less reliable due to their volume of use
Low batteries: Check that the devices you are using are connected to the mains or fully charged
Refreshing the page while in the waiting room: Ticketing sites use a queuing system when they are busy and warn that refreshing won’t move you up the line — but could kick you out of the queue altogether
Full list of tour dates (so far)
Sam Fender will perform at major venues around Europe in 2024 and 2025:
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