The double-feature formula that propelled last year’s ‘Barbie’ and ‘Oppenheimer’ was put to the test again with a mashup between Broadway and ancient Rome.
Last year, Warner Bros.’s Barbie and Universal’s Oppenheimer revitalized the box office with their same-day openings, raking in $162 million and $82 million at the domestic box office, respectively. A cultural phenomenon, dubbed “Barbenheimer,” was created.
