Snoop Dogg has created a jewellery label – Lovechild – in collaboration with jewellery designer and the founder of Metal Alchemist, Carolyn Rafaelian.
All products from the brand are made in Rhode Island, dubbed the jewellery capital of the world, and using Metal Alchemist’s proprietary techniques.
Using only clean and precious metals, the jewellery is designed to be worn by anyone, featuring timeless, unisex designs in multiple sizes and styles.
The brand name was personally selected by Snoop and carries a message of unity at a time when the world needs it most.
“I chose to name the collection ‘Lovechild’ because I felt like the world is so full of anger and negativity and division, and I know that I lead with love,” he said.
“With Lovechild, we’re channelling intention, energy, and legacy into every piece – crafted to be passed down as more than just jewellery, but as a movement of love and purpose,” added Rafaelian.
Media and technology firm Gamma played a vital role in the partnership by connecting Snoop and Rafaelian, as well as providing the resources and creative freedom for the creation of the label.
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