This week on Dezeen, British car brand Jaguar unveiled a rebrand to mark the company's move to electric-only cars.
The car company released a word mark that Jaguar's in-house design team said "seamlessly blended upper and lowercase characters" along with an updated logo that featured a J and lowercase r.
"New Jaguar is a brand built around exuberant modernism," said Jaguar chief creative officer Gerry McGovern. "It is imaginative, bold and artistic at every touchpoint. It is unique and fearless."
In New York, Louis Vuitton wrapped its flagship store on 5th Avenue in hoarding that disguised the building as a series of luggage trunks.
The covering will be in place while the building is renovated, with the store temporarily relocated to a shop that features OMA-designed sculptures.
In an interview, Rafael Pelli told Dezen that a combination of cultural traditions and complex engineering allowed the Petronas Towers, which was the tallest buildings in the world from 1997 until 2004, to become a model for skyscrapers as place-makers.
"It was just a handsomely composed building, and was a strong image that became an icon for not only Kuala Lumpur and Malaysia, but for all of Southeast Asia," studio partner Rafael Pelli, son of César Pelli, told Dezeen.
This week also saw us reveal the shortlists for Dezeen Awards China in the architecture, design, interiors and Designers of the Year categories.
Next week we will be hosting the Dezeen Awards party at Hackney Church in London, when the overall winners of Dezeen Awards will be announced.
In architecture news, Kengo Kuma completed the UCCA Clay Museum in China, which has a peaked form clad in handmade ceramic tiles to celebrate the "warmth of craftsmanship".
Japanese architect Kuma also collaborated with Swedish furniture brand Gärsnäs to create a fabric-clad easy chair.
Popular projects featured on Dezeen this week included a figure-eight-shaped accommodation block in Rwanda, the conversion of a 19th-century Copenhagen warehouse into apartments and an off-grid mountain refuge for Moncler.
This week's lookbooks featured light-filled cottage interiors defined by generous windows and minimalist bedrooms lined with exposed concrete surfaces.
This week on Dezeen
This week on Dezeen is our regular roundup of the week's top news stories. Subscribe to our newsletters to be sure you don't miss anything.
The post This week we revealed Jaguar's new brand identity appeared first on Dezeen.
