2025 will be the year of the CIO and CMO collaboration

These roles need to work together on multiple fronts, on data and brand trust.

Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as we close out 2024, this siloed approach must come to an end. For brands to be more relevant, competitive, and innovative in 2025, they need to identify and invest in opportunities for synergy and collaboration between these two roles. After all, the CIO and the CMO will be the most powerful voices in the room in 2025.