Since her days as Destiny's Child's front and center (and even before), Beyoncé was made to be a star. While her claim to fame started in the late '90s when the all-girl group released their major label debut song "Killing Time," which was featured in Men in Black, her career actually started much earlier. When she was just eight years old, Beyoncé joined Girl's Tyme with three other girls. The group rapped and danced all over the talent show circuit in Houston until later changing their name to what we now know as Destiny's Child.
Since her split from the group in 2001, Beyoncé has gone on to become an international superstar touring everywhere from small towns in the U.S. to sold-out stadiums in Europe and beyond.
Due to her many hit songs, worldwide tours, and appearances in films like Obsessed, the 42-year-old "Crazy in Love" singer has made quite a fortune. Below find out how Beyoncé made her enormous net worth.
As of 2024, Beyoncé's net worth is $760 million, according to Forbes. Her nearly one-billion-dollar net worth comes from her nearly three decades as a solo performer, seven solo albums, former Ivy Park clothing line, and beyond. Her husband, rapper Jay-Z, has more than double the money pot of his famous wife. From his hit records to his lucrative businesses (Roc Nation management company, D'usse cognac, and more), Forbes estimates Jay-Z's net worth to be somewhere around the $2.5 billion mark. Meaning: The husband and wife are collectively worth over $3 billion. Not a bad living.
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Out of all of Beyoncé's money-making ventures, her albums and tour sales take the cake. Including her time with Destiny's Child, Beyoncé has worked in the entertainment industry for just shy of four decades. The "If I Were a Boy" singer has made nine studio albums, three compilation albums, five live albums, and one soundtrack album. She has released 61 singles as the lead artist, 13 promotional singles, 17 singles as a featured artist, and six charity singles.
According to the Recording Industry Association of America (RIAA), Beyoncé has sold more than 114 million singles in the U.S. alone. And she's reportedly sold around 200 million records worldwide.
While there aren't exact numbers on how much the star has made from her albums, we do know that her tours are what have really brought in the big bucks.
According to Variety, her Renaissance World Tour alone made a whopping $579 million worldwide, with 2.7 million fans attending across 56 dates in 39 cities. During this tour, her show at New Jersey's MetLife Stadium became the highest-grossing concert by a female artist in history, earning her more than $16.5 million, according to Chart Data. This came just a few years after she broke the record for the highest-selling tour by a Black person in 2016, with her $256 million-grossing Formation World Tour.
Don't get us wrong, Beyoncé is one of the greatest entertainers of all time. But her many multimillion-dollar brands prove she's a savvy businesswoman, too.
In 2010, Beyoncé opened Parkwood Entertainment—a New York City-based company with departments spanning video production, management, marketing, digital, creative, philanthropy, publicity, and a record label, Parkwood Music. According to its LinkedIn, the company produced films such as Cadillac Records and Obsessed, both of which Beyoncé starred in. The company went on to produce The Mrs. Carter Show World Tour and coproduced the On the Run Tour.
In 2016, Beyoncé launched Ivy Park, an athleisure clothing line with Adidas that shut down in 2023 after four years and seven collections. When the brand was still in operation, you could find it at stores like Adidas and Topshop. It's rumored that the brand shut down after Beyoncé and Adidas had different opinions on how to market the brand. While Ivy Park had a bit of a slow start, the brand took off in 2021, ending the year with $93 million worth of Ivy Park merchandise sold. A year later, the brand's sales fell to $40 million, ultimately ending the partnership.
Once the partnership with Adidas ended, Beyoncé moved on to the beauty space with the launch of her perfume Cé Noir in 2023 and her and her mom Tina's hair care brand, Cécred, in February 2024. Although there aren't a lot of stats on the brand's earnings, it's clear that Cécred was one of the singer's passion projects.
"The journey of creating Cécred has taken years, and I'm so proud to finally reveal what we've been working on," Beyoncé said in a press release. "As a Black founder, it was important to me to concentrate on where I saw the greatest need for healthy hair care and to place scientific innovation and product performance above all else. We started by prioritizing the needs of textured hair like mine, along with other types and textures that need more moisture and strength."
As an entertainer, Beyoncé has changed her hair styling constantly. Because of this, she wanted to create a brand of hair care products that put hair health at the forefront.
"My entire life and career, I've worn my hair in so many different ways: natural, flat-ironed, braids, colored, weaves, wigs," she added. "I want everyone to have the freedom to express their hair in ways that make them feel good, so I began by creating the essentials for hair and scalp health. My vision is to be an inclusive force of excellence in the hair care industry while celebrating hair rituals across global cultures and helping dispel hair myths and misconceptions on all sides."
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Aside from her sold-out tours, hit singles, and impressive brands, Beyoncé has also made a good chunk of her millions from brand partnerships.
Her first major brand deal was with PepsiCo in 2012. According to Forbes, the multiyear deal included standard advertising like commercials and print ads in addition to a “fund to support the singer’s chosen creative projects.” While the projects weren't revealed at the time, Beyoncé went on to appear in several brand commercials and advertisements, including one that followed her 2013 Super Bowl halftime show.
“Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in an interview with the New York Times at the time. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
A few years later, the "Single Ladies (Put a Ring On It)" singer partnered with Netflix for a three-project deal, which included Homecoming, a behind-the-scenes look at her 2018 Coachella performance. The payout? A total of $60 million.
Other notable brand partnerships include her deals with Tiffany & Co., Swatch Group, French fashion house Balmain, and her most recent affiliation with Levi Strauss & Co.
While Beyoncé has already made a wild pile of cash, we somehow don't see her slowing down in the next decade of her career.