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Amazon's Black Friday 2024 sale has officially kicked off and is slated to be one of the most discount-packed showcases in years. The sale, which runs through Dec. 2, will offer shoppers a chance to get their holiday shopping done ahead of the bull rush expected after Thanksgiving to increase the likelihood that the items they need won't be sold out.
Unlike Amazon's Prime Day sale, you don't need a Prime Membership to shop, but if you are a member, you'll have exclusive access to select deals and will still be able to take advantage of Amazon's fast and free shipping. If you're not a member yet, this is one of the best times to sign up because Amazon is offering a 30-day free trial (that you can cancel at any time) ahead of the $15-per-month subscription that includes a ton of perks, including Prime Video streaming.
Regardless of your membership status, hundreds of thousands of products are now available with discounts ranging from 10% to 50% off their normal prices (or more if you know where to look). This sale is a prime opportunity to get new power tools from DeWalt, Milwaukee, and other brands in addition to top-selling tech from Apple that's usually on everybody's holiday wishlist, including the stocking-friendly trackable AirTags and new (or replacement) AirPods, among other devices. It's also a great time to stock up on cold-weather layers from Columbia, Cole Haan, and Helly Hansen, among countless others.
After Men's Journal shopped through Amazon's Black Friday 2024 sale, we found 9 products that would make fantastic gift ideas for anybody with some that would also make a great gift to yourself.
The Armadillo hiking boot from Nortiv 8 has absolutely dominated Amazon's hiking boot category as the No. 1 bestselling style for months. It's not hard to see why—this boot offers lockdown traction with its lug sole, a water-resistant construction, and generous comfort all at a wickedly low price. Over 11,000 shoppers have sung their praises in five-star reviews, many noting that they're a great choice for moderate hikes, rugged work environments, and even daily wear in bad weather months. There are several versions of the Armadillo boot listed on this page, including one with a warm and fuzzy lining, but all are on sale during Amazon's Black Friday Week 2024 sale.
Single Apple AirTags are now selling for $19—one of the lowest prices they've seen since becoming available to the public. That means now is the perfect time to pick some up as last-minute gifts for white elephant exchanges and/or as stocking stuffers. They've become a new lifeline for those prone to losing their keys, wallet, and TV remote while others pop them into valuables like handbags, bikes, and other items that are a target for thieves. They're also on sale in a four-pack for $72—also one of the lowest prices we've seen.
When Smith & Wesson's Benji pocket knife went on sale earlier this fall, shoppers flocked to get their hands on one (or more), so we scooped a couple up to see what all the rage was about. These little pocket knives are so cool. They're a little hefty but are absolutely solid and have a great hand feel. We love how the Ultra-Glide design makes it easy to deploy with a single hand and that there's no question about blade security—it won't budge until you release the frame lock. It's a knife we like to keep in the fifth pocket of our jeans because we end up needing it for Amazon packages, around-the-house stuff, and general opening multiple times per week. At this price, it's worth trying one for yourself and snagging a few extra as gifts.
Deals on DeWalt tools are among some of the most highly anticipated during Amazon's Black Friday Week 2024 sale, and batteries are the prime target. Many are on sale, but DeWalt's 20V Powerstack batteries are the most worthy investment because they offer a wicked upgrade over the standard Max XR batteries. This model punches up the run-time of your power tools by 50% in some cases, depending on the tool, which means fewer trips to the charging station and less swapping out. For reference, DeWalt's standard 5Ah batteries are going for about $125 right now, so it's worth spending a few extra shekels for the superior model.
Video doorbells aren't a trend—they're continuing to change the way homeowners (and even apartment dwellers) view home security—quite literally—and Ring is the reason why. Ring's doorbells, including this one, alert you about guests and packages and allow you to view, hear, and speak to anybody approaching your door from a connected device. This model, new this year, offers 66% more vertical coverage than prior iterations. It has a built-in rechargeable battery, so it doesn't have to be hardwired, and it installs in mere minutes. Unlike some other video doorbells, you also don't need to have a subscription to use this model, though having one does unlock storage and some alert features.
Cole Haan makes some of the most popular men's sneakers for work and leisure, and this is the one that's been making the biggest waves on Amazon. The Grand Crosscourt is a slim-sole, low-profile sneaker that looks great on everybody, whether dressed up or casually with your favorite jeans, and it comes in a handful of excellent colors to match your preferred taste. The perforations on the shoe's upper are a standout feature that makes it slightly more interesting than plain ol' leather. Find them in sizes 7 to 13 with wide sizes also available.
It's not just power tools that are drawing in shoppers to Amazon's Black Friday 2024 sale, it's entire tool sets like this one from Craftsman. This 262-piece tool set features three sizes of 72-tooth ratchets with over 60 sizes of sockets and over a dozen more bit sockets alongside various hex keys, combination wrenches, and more. It's displayed in a three-tray tool box that's stackable within Craftmasn's Versastack ecosystem. Over 7,000 sets have been purchased in the last month, bumping it up into the No. 2 overall spot among Amazon's bestselling tool sets.
This is one of Citizen's most popular watches on Amazon. It's elegantly rugged, drawing inspiration from military watches while remaining refined enough to complement smart casual outfits. It stands out with its 1/5-second chronograph that isn't aesthetically overbearing on the dial—which can sometimes get crowded on chronos—along with its orange accents, silver-tone case, and Eco-Drive solar-powered charging capabilities. Whether you're a collector or looking to gift somebody their first cool watch, this is a fantastic choice for under $200 during Amazon's Black Friday Week 2024 sale.
Amazon sales are the best times to look for great deals on portable power stations, and this year, the best one comes from Bluetti. The AC180 features 1,800 watts of power with a peak of 2,700 watts and can power everything from cell phones to mini fridges when car camping or during emergencies. This model is packed with ports, including four AC outlets, four USB-A ports, a USB-C port, a wireless charging pad, and more. If you're really looking for power off-grid, Bluetti is also offering a bundle deal on the AC180 with the 200-watt solar panel.
