The Guggenheim, one of the art world’s most famous museums, gets its first true logo
Designed by Pentagram, the new visual identity is a nod to the museum’s ever-expanding art empire.
Last week, the Solomon R. Guggenheim Museum unveiled a comprehensive brand evolution ahead of the opening of its Abu Dhabi museum in 2026, including a new open source typeface, logo, and bespoke icons.
The purpose of the visual evolution was to position the museums in New York, Venice, Bilbao, and upcoming Abu Dhabi as a constellation versus a group of stars, says Tina Vaz, Chief Brand and Communications Officer at Guggenheim.