Amazon tests mixing and matching its grocery operations
Amazon’s next ideas for growing its grocery business could blur the lines between Whole Foods and Amazon Fresh by enmeshing the two businesses’ fulfillment networks in a new set of experiments, according to The Wall Street Journal.
Amazon has reportedly started shipping Whole Foods products from 26 Amazon Fresh fulfillment centers and plans to build a microfulfillment center at a Pennsylvania Whole Foods Market and stocking it with Amazon Fresh household goods and groceries. Another part of the plan includes an experimental “Amazon Grocery” inside a Chicago Whole Foods that offers brands and groceries that the upscale store wouldn’t normally carry, according to WSJ.
The goal of the tests is to give Amazon customers a way to buy...