There is a major leadership change happening at StockX.
Scott Cutler, who has held the chief executive officer role for more than five years, will step down from the post on Dec. 31. He will be replaced by Greg Schwartz, the co-founder, president and chief operating officer of StockX.
“As a co-founder of the company, I have had the opportunity to work with an incredible team across different functions and have worn a number of hats in addition to my role as COO but there is no role that I feel more honored to assume than that of StockX’s CEO,” Schwartz said in a statement. “From the moment we launched the business in Detroit in 2016, we knew we were building something special and to see how far we’ve come has been one of the achievements of which I’m most proud.”
He continued, “I am grateful to have been able to attract a talent like Scott and to have had the benefit of his leadership. As we look to the next phase of the StockX journey, I intend to double down on our brand growth and product innovation to deliver best-in-class customer experiences that will help us to continue to scale globally.”
StockX confirmed via statement that Cutler — who assumed its CEO role in June 2019 — will resume his role with the company as advisor and will work with Schwartz for the remainder of 2024 to ensure a smooth transition. Schwartz will assume the CEO role, effective Jan. 1, 2025.
During his time at StockX, the marketplace experienced rapid growth and it focused on category expansion, the entry into new markets and growing its ever-expanding consumer base into the millions. He also managed the company through the pandemic, and amid several macroeconomic challenges over the past five years, Cutler oversaw several restructurings. At the start of 2024, StockX underwent a round of layoffs that impacted dozens of employees and its first-ever chief marketing officer Deena Bahri, who joined the company in September 2019. It hired Nick Karrat for its CMO role in October.
Schwartz co-founded StockX in 2016 alongside billionaire entrepreneur Dan Gilbert, Josh Luber and Chris Kaufman, and has served as its COO since its inception. With Schwartz assuming control of StockX, he will be focused on brand growth, further category diversification and market expansion.
“There is no more qualified individual to step into the office than Greg — from day one, he served as a partner to me in scaling the business, advancing its operations, and strengthening its brand position,” Cutler said in a statement. “As an early investor and advisor, taking on the role of CEO was a truly full circle moment for me and I couldn’t be prouder of all that we accomplished over the last five years.”
Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via @peterverry on Instagram) and spends most of his free time on a trail. He holds an M.A. in journalism from Hofstra University and can be reached at peter.verry@footwearnews.com.
