Democratic strategist Julie Roginsky hit the party over what she said is a lack of "common sense" and an inability to "speak to people like they're normal" just days after Vice President Harris's loss in the presidential election.
"This is not Joe Biden's fault, it's not Kamala Harris's fault, it's not Barack Obama's fault, it is the fault of the Democratic party not knowing how to communicate effectively to voters," Roginsky said during a Thursday interview on CNN, as highlighted by Mediaite.
"We are not the party of common sense, which is the message that voters sent to us. For a number of reasons, for a number of reasons, we don’t know how to speak to voters," she added.
Roginsky continued, using the way the party addresses certain groups of voters as examples.
“When we are too afraid to say that, ‘Hey, college kids, if you’re trashing a campus of Columbia University because you aren’t happy about some sort of policy and you’re taking over a university and you’re trashing it and preventing other students from learning that that is unacceptable.’ But we’re so worried about alienating one or another cohort in our coalition that we don’t know what to say," Roginsky said.
Roginsky added that the party needed to "stop with the virtue signaling" and instead "speak to people like they're normal."
The strategist used herself as an example, claiming that she speaks the "same language to everybody."
"We constantly try to parse out different ways of speaking to different cohorts because our focus groups or our polling shows that so-and-so appeals to such and such. That’s not how normal people think. It’s not common sense. And we need to start being the party of common sense again," Roginsky said.
She added that neither Biden nor Harris are responsible for bringing the Democratic party back to "common sense."
"We need to get back to being the party of common sense that people look at us and say, 'We understand you, we appreciate what you say because you speak our language.' And until we do that, we should stop blaming other people for our own mistakes," Roginsky said.
