Meta is opening a pop-up retail store for the Ray-Ban Meta glasses
Meta announced it is opening up Meta Lab, a pop-up experiential retail space for its Ray-Ban Meta Smart Glasses starting November 8th in Los Angeles. The temporary store will be around through the end of the year and allow customers to try out the glasses and customize their glasses cases as they shop. Meta Lab will also have local events with various creators, including stand-up comedians, live podcasts, and cooking classes.
This particular retail store is an extension of the Meta Lab experience earlier this year at Connect 2024. At that time, Meta had unveiled the transparent versions of its Ray-Bans. The company says that over 90 percent of Connect attendees had attended, with more than 25 percent then purchasing a pair. It appears...