Election night is Calm’s ‘Super Bowl,’ so it’s buying 30 seconds of silence on CNN and ABC
The meditation app is giving people some stress-free quiet in a chaotic time that most major advertisers avoid.
Four years ago, as CNN anchors John King and Wolf Blitzer analyzed the results rolling in across various state districts, extending the hours-long back-and-forth banter trying to parse who would win the 2020 U.S. presidential election, suddenly the broadcast was interrupted by 30 seconds of rain falling on leaves.