Amazon turns to everyday essentials to compete with Temu and Shein
Amazon has seen its market share erode in apparel as Shein and Temu quickly expanded in international markets, but offering a variety of everyday essentials like dish detergent and floss is helping.
Amazon‘s push to offer more everyday essentials like toothpaste is hurting its average selling prices, but it is also a guard against rivals such as Temu and Shein that offer rock bottom prices on goods they ship from China.