This kid’s clothing brand—beloved by Rihanna and Beyoncé—is on a mission to make sustainability cool

From clever clothing patches to high-quality fabric, the Swedish brand Mini Rodini has a plan for making your kids’ clothes last longer.

For even the most eco-friendly parent, children’s clothes present a challenge. The most sustainable approach would be to buy a few clothes and use them until they wear out. But it can feel hard to invest in high quality garments when kids regularly come home with clothes covered in stains and tears. Not to mention how quickly they can outgrow them. It’s no wonder that many kid’s brands churn out inexpensive clothes made of cheap materials, like polyester.