The International Platinum Group Metals Association (IPA) is calling on policymakers to urgently drive forward the deployment of fuel cell electric vehicles (FCEVs), alongside battery electric vehicles (BEVs), before 2030 to boost European competitiveness. The call embraces reducing dependency on critical raw materials by balancing the role of FCEVs alongside BEVs, maintaining Europe's competitive advantage in hydrogen technology as competitors rapidly catch up, and ensuring iridium supply for hydrogen production and clean transport.