Commercial breakdown: 2024 Straight Talk Wireless 400
During the pre-race festivities for Sunday’s Cup race at Homestead-Miami Speedway, announcer, Steve Letarte, advised that any driver who wished to win would need to, “Step up! Be an All-Star!” For those folks lucky enough to see the race, especially the last few laps, they could say they saw a driver who did just that: Tyler Reddick. Coincidentally, his sponsor for this race was Monster Energy’s The Beast, aptly so. Monster Energy was just one of the sponsors those watching from home got to see advertised. For those fans who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 Straight Talk Wireless 400
Start time to record race/commercial periods: 2:17 PM
End time to record race/commercial periods: 5:46 PM
Total minutes of complete race broadcast: 209
Minutes of race broadcast: 177
Minutes of traditional commercials: 32
Minutes of side-by-side commercials: 10
Total number of commercials: 103
Total number of companies or entities advertised: 47
Total number of traditional commercials (not split-screen): 81
Total number of companies or entities advertised: 37
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 22
Total number of companies or entities advertised: 22
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Xfinity (6 times); Wendy’s (5 times); Coca-Cola (5 times); Toyota (5 times); Make America Great Again magapac.com (5 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
‘The Voice’ nbc.com/the-voice – 2
Sunday Night Football on NBC/NBC Sports & Peacock – 2
‘Brilliant Minds’ on NBC nbc.com/nbc-insider/show/brilliant-minds – 2
‘Happy’s Place’ on NBC nbc.com/happys-place – 2
‘St Denis Medical’ nbc.com/nbc-insider/st-denis-medical-coming-to-nbc-premiere-date-cast-details – 2
Xfinity Series on CW thecw.com/Xfinity – 1
NFL Network nfl.com/network – 1
Breeder’s Cup breederscup.com on NBC/USA/Peacock – 1
‘Law & Order: SVU’ nbc.com/law-and-order-special-victims-unit – 1
‘Night Court’ nbc.com/night-court – 1
Peacock peacocktv.com – 1
Total: 16
Movies
‘Red One’ redonemovie.net – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
NBC local newswpxi.com – 4
Total: 4
Restaurants/Food
Sonic sonicdrivein.com – 4
Wendy’s wendys.com – 4
Golden Corral goldencorral.com/ – 3
McDonald’s mcdonalds.com – 3
Coke Zero Sugar us.coca-cola.com/zero-sugar – 2
Mountain Dew mountaindew.com/ – 1
Total: 17
Car/Truck/Bike
Toyota.com/Racing – 3
Toyota toyota.com – 2
GoodYear goodyear.com – 1
Total: 6
Insurance/Health
Auto-Owners Insurance autoowners.com – 4
Progressive progressive.com – 3
StandUpToAllHate.org – 1
HCMRealTalk.com – 1
Total: 9
Wireless Phone
Verizon/Frontline Verizon.com/frontline – 3
Xfinity Mobile xfinitymobile.com – 2
Consumer Cellular consumercellular.com – 2
StraightTalk.com straighttalk.com – 1
Total: 8
Home Improvement
KubotaUSA.com kubotausa.com – 1
Total: 1
Financial
Ally Bank allybank.com – 3
NationalDebtRelief.com – 1
Total: 4
Technology
Xfinity.com xfinity.com – 1
Total: 1
Products/Services for the Home and Personal Use
Breztri breztri.com – 4
Trelegy trelegy.com – 2
ro.co/sparks – 1
Bass Pro Shops BassPro.com – 1
Total: 8
Political/Special Interest
Make America Great Again magapac.com – 5
Keystone Prosperity PAC keystoneprosperity.com – 1
Total: 6
Race brdcast times: // Comm. brdcast times:
2:17 PM – 2:20 PM – 3 // 2:20 PM – 2:23 PM – 3
2:23 PM – 2:27 PM – 4 // 2:27 PM – 2:29 PM – 2
2:29 PM – 2:43 PM – 14 // 2:43 PM – 2:46 PM – 3
2:46 PM – 2:56 PM – 10 // 2:56 PM – 2:59 PM – 3
2:59 PM – 3:10 PM – 11 // 3:10 PM – 3:12 PM – 2
3:12 PM – 3:16 PM – 4 // 3:16 PM – 3:18 PM – 2
3:18 PM – 3:36 PM – 18 // 3:36 PM – 3:38 PM – 2
3:38 PM – 3:40 PM – 2 // 3:40 PM – 3:42 PM – 2
3:42 PM – 3:56 PM – 14 // 3:56 PM – 3:58 PM – 2
3:58 PM – 4:09 PM – 11 // 4:09 PM – 4:11 PM – 2
4:11 PM – 4:18 PM – 7 // 4:18 PM – 4:21 PM – 3
4:21 PM – 4:32 PM – 11 // 4:32 PM – 4:34 PM – 2
4:34 PM – 4:36 PM – 2 // 4:36 PM – 4:38 PM – 2
4:38 PM – 4:53 PM – 15 // 4:53 PM – 4:55 PM – 2
4:55 PM – 5:46 PM – 51 // 5:46 PM – checkered flag
Total race brdcst time: 177 // Total comm. brdcst time: 32
Number of companies featured during broadcast: 24
(StraightTalk.com straighttalk.com ; Ronald McDonald House Charities RNHC.org ; Sonic; Hunt Bros. Pizza; McDonald’s; Coca-Cola, Coke Zero Sugar; Monster Energy; Busch Beer; Toyota; HendrickCars.com ; Valvoline RestoreandProtect.com ; Geico; Progressive; Freeway.com ; Draft Kings; National Debt Relief; Credit One Bank; Xfinity, Xfinity Mobile; Verizon; Consumer Cellular; ‘Happy’s Place’ on NBC; ‘The Voice’ on NBC; Sunday Night Football on NBC & Peacock; NASCAR.com/FordPlayoffsPromo ; NASCAR.com/Mobile ; NASCAR.com/FanRewards ; NASCAR.com/Shop; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:26 PM – 3:29 PM
Chevy; SalesForce.com ; Valvoline; Golden Corral; Traveller Whiskey; Daytona500.com
4:49 PM – 4:52 PM
Busch Light; Valvoline; Mint Mobile; Wendy’s; Kubota; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets
5:06 PM – 5:08 PM
Coke Zero Sugar; Sunoco; Verizon/FrontLine; WeatherTech WT.com ; Peacock peacocktv.com
5:21 PM – 5:23 PM
GoodYear; National Debt Relief; Xfinity; Progressive; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets