How social media became a storefront for deadly fake pills

Coco loved being the life of the party — cracking jokes, doing pranks and making people laugh, her mom, Julianna Arnold, recalled recently.

“Her favorite pastime was fashion,” Arnold said. “She didn’t like looking at magazines or going to fancy stores, but preferred to make her own creations from used clothing she would find at thrift stores.... And they always looked fabulous on her.”

In 2022, two weeks after she turned 17, Coco left home just outside New York City to meet with a dealer she'd messaged through Instagram who promised to sell her Percocet. She never made it home. She was found dead the next day, two blocks from the address that the guy had provided her.

Whatever the dealer gave Coco, her mother said, was not Percocet. It was a fake pill laced with fentanyl, which can be lethal in a dose as small as the tip of a pencil.

Fentanyl overdoses have become a leading cause of death for minors in the last five years or so, even as overall drug use has dropped slightly. In a 2022 analysis of fentanyl-laced prescription pills, the DEA found that six out of 10 contained a potentially lethal dose of the drug.

And social media, where tainted, fake prescription drugs can be obtained with just a few clicks, is a big part of the problem. Experts, law enforcement and children’s advocates say companies like Snap, TikTok, Telegram and Meta Platforms, which owns Instagram, are not doing enough to keep children safe.