NIRSA associate member Precor extends support of Stages Cycling products

Longtime NIRSA member, sponsor, and exhibitor Precor®, a leading provider of commercial fitness solutions, recently announced a strategic global distribution agreement with SPIA Cycling Inc., the new owner of Stages Cycling™, renowned for its commercial indoor cycles, power meters, and cycle computers.

Under this agreement, Precor will serve as the North American distributor for Stages Cycling’s commercial product lines, with distribution rights expanding to additional regions worldwide in the coming months. This partnership aims to enhance the availability and support of Stages Cycling products in new markets and for existing customers.

Dustin Grosz, CEO of Precor, says, “Stages Cycling is a global leader in the cycling industry, with products trusted by professional cyclists and indoor cycling studios worldwide. We are excited to bring their innovative cycling products to campus recreation programs, offering best-in-class equipment backed by reliable service and support.”

Paddy Murray, VP of Global Sales and Marketing at SPIA Cycling, adds, “We are delighted to partner with Precor, a company that shares our commitment to innovation, quality, and customer service. This agreement will enable us to better support our existing customers and markets while providing exceptional service and support.”

About Precor

Headquartered in Woodinville, WA, Precor has been a pioneer in delivering fitness experiences for commercial customers and exercisers for over 40 years. Trusted by thousands of fitness facilities across more than 100 countries, Precor provides a broad range of products and services, including cardio, strength, functional fitness, group training, and connected solutions.

Precor has been an associate member of NIRSA for more than 27 years. We hope to meet and reconnect with NIRSA members at the 2025 NIRSA Conference in Orlando, where you’ll find us in the exhibit hall at booth 817!