Rihanna Teases New Fenty x Puma Avanti Sneaker Ahead of Release Date

Rihanna has yet again teased the upcoming red and white version of the Fenty x Puma Avanti sneaker, which is set to release on Oct. 17. The superstar artist and longtime Puma partner modeled the shoes with a slouchy gray suit.

As ever, the Fenty CEO looked effortlessly stylish — her ensemble incorporated athletic elements into a business formal silhouette for an easygoing but chic aesthetic. She wore a high-waisted wide-leg trousers and a blazer in a stone gray hue with a green and white striped soccer jersey. The soon-to-be-released shoes added another vibrant splash of color to the ensemble, standing out against the gray suit.

Rihanna previously modeled the sneaker over the summer, when she wore the new colorway to a soccer game between Manchester United and AC Milan.

The red and white Avanti features gold Fenty x Puma branding, adding a subtle flash to the design. The upper features oil-treated leather and a lace closure in addition to the identifiable fold-over tongue. The shoe is marked at a price of $150 and will be offered for all ages.

The Fenty x Puma Avanti was showcased in an FN cover story in September 2023, when Footwear News was allowed an exclusive first look at the campaign. Rihanna told FN, “Football is a universal language that brings people together from all over the world, all walks of life, and I wanted to pay homage to that.”

The Puma Avanti dates back to 2001; the style took inspiration from the 1998 Jil Sander King sneaker, which combines elements of the 1978 running sneaker Easy Rider and the 1968 king football boot. Since their first collaboration on the Avanti model in 2023, Puma and Rihanna have dropped several colorways including black and white, chrome, Dark Myrtle, Club Navy, and pony-inspired options made of calf hair.